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Avid Cinema

The Beginning of the Internet Video Revolution - Avid Cinema for Windows - video capture/edit device. Capture video from any video source with a USB device, then drag and drop clips onto a timeline. This hardware/software combo from Emmy award winning Avid turns your desktop into a video production studio, complete with animated titles, special effects, and soundtracks.

My first project at Avid (as a contractor) was creating a handful of icons for Avid Sports. I was then asked to create icons for Avid Cinema. When I saw what they were doing, I offered suggestions for improvments on the UI and was asked to review other parts of the project and was eventually hired full time and continued in the Art Director/Product Designer roles.

 

 

 

  • Create mockups and prepare and deliver image assets to development.

  • Ensured visual consistency across the GUI, documentation, website, marketing materials, and multimedia pieces.

  • Collaborate with writers to develop page layout, styles, and graphics for online help and hard copy documentation.

  • Collaborate with Marketing on brand and package design. Recruited and art directed contract artists to design consumer packaging and draw hardware illustration for the online help.

  • Created simple prototypes, tested with users, and incorporated feed back into the design where appropriate.

Tasks
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